Bring a smile into the lives of more than 50 million families

We are a leading partner in Pet Care, Beauty & Personal Care, Health Care and Home Care. Our products are the everyday essentials that make everyday life easier, more sustainable and more fun, and you will always find us where and when you need us.

Because we are agilient: we respond quickly and flexibly to what families need in their daily lives (agile) and we are resilient in a constantly changing market, for customer and consumer.

We are Dayes!

We believe it is the small, everyday things that make the difference. Your child's smile when she steps out the door with a nice haircut. Your happily wagging dog when you give him a tasty snack. The relief when a lozenge gives you a moment to put aside your sore throat and get back to enjoying your day. That wonderfully clean kitchen after an evening of elaborate cooking for your family.

It is these everyday moments where our products and brands make a difference. For these simple events, we make essentials that make life just that little bit nicer, more fun, easier or more sustainable. And for that, we listen carefully to what you need to make your day a tad more perfect.